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I have always believed that Descartes, Leibniz and Spinoza were wrong with their philosophical direction (rationalism) which accepts logical thinking as the guide and starting point of knowledge. For better or worse, humans are more emotional than rational and that is exactly why we seek to experience, to feel, to experience things for ourselves.
In our age, the age of information, technology and interaction, this is more true than ever.
Cyprus is a country with an oenological tradition, where wine represents, from a cultural anthropological point of view, much more than a drink, both on a daily social level, as well as in the symbolic, economic, identity and heritage of our country. Nevertheless, wine among young people is considered an occasional drink, although this has started to change slowly. Its path will depend on the communication strategies for the wine and its personality as an attractive, interesting and differentiated drink.
In the third part of the Critique of Pure Reason, Kant used the term transcendence in another sense: as a synonym for illusion. In the case of wine in Cyprus I am a bit more realistic and a bit more optimistic. Our wine has history, it has culture, it has gastronomy.
However, despite all these good things and the quality of our wines, we are missing something. We need to improve the value and appreciation of wine first in our society. We have to make sure that the local market recognizes the true value of our wines.
If everyone asked us what wine is, many of us would say that it is a drink made from grapes. However, inside each bottle, apart from the wine, there are hundreds of stories and dreams. They are the ones who make up the soul of the wine and that each bottle is a fascinating story that might be worth telling. Perhaps this is also the reason why wine tourism is so fascinating.
In addition, the social factor is one of the most interesting qualities of wine tourism. It is not done individually, but is generally organized to be enjoyed in a group, so you will meet other couples, groups or people who have the same interests.
Accessible wine tourism is where all the basic requirements and conditions applied to the wine sector have been defined and developed with the sole purpose of providing equal opportunities for all. Accessible wine tourism guarantees the inclusion and design of leisure activities for all.
In Cyprus, as in Greece in terms of population and according to various published studies, accessibility is necessary for 10%-15% of the population, which represents a market place of potential customers with financial resources available for tourism and leisure activities.
The growing sector of wine tourism goes beyond simply visiting a winery and tasting its wines. It is an experience aimed at getting to know the wine-producing regions and the aspects that identify them, such as their traditions, culture, landscapes and gastronomy. In simple words, it is an experiential and creative tourism that allows us to enjoy wine holistically with all five senses.
In recent years, wine tourism has been increasing and has become an important source of income for large wineries.
Despite the fact that most travel for tasting, visits to wineries just for tasting are declining. The reason is the change in the behavior of wine lovers. Now we have a wine lover who no longer visits the winery just for their wine, but for the experience.
We know the region, understand a large part of its history and culture, taste and enjoy the benefits of local wines.
This is one of the best summaries of what wine tourism is and why we should practice it.
When we think of vacations or getaways, we think of doing what we like best or feel like doing at the time. To rest, to discover new places, to discover new customs or traditions, to enjoy the gastronomy of the region we are visiting.
As wine lovers, we know very well what wine tourism is. But do we know what ecotourism is, which includes our favorite wine activity?
In recent years, ecotourism is gaining followers among tourists around the world.
This mode of travel is very closely related to rural tourism and wine tourism and can be the perfect complement to our vacation plans. It is a way to know the destination of our travels from a philosophy of respect for the environment, but also for the cultural heritage and natural wealth of the region.
A few weeks ago being in the vineyards of a winery at a very high altitude and watching the vines and the wind making them dance, I was thinking that this state I was in would for many be the perfect relaxation from the stress of everyday life.
A situation that each of us can experience with wine tourism.
Wine tourism has been a popular travel theme in Cyprus in recent years. And globally, wine and culinary tourism is one of the fastest growing tourism segments.