Accessible wine tourism is where all the basic requirements and conditions applied to the wine sector have been defined and developed with the sole purpose of providing equal opportunities for all. Accessible wine tourism guarantees the inclusion and design of leisure activities for all.
In Cyprus, as in Greece in terms of population and according to various published studies, accessibility is necessary for 10%-15% of the population, which represents a market place of potential customers with financial resources available for tourism and leisure activities.
Interest in wine tourism has been growing in recent years and there are many wineries that open their doors to everyone who wants to get to know the world of wine a little more than a little closer. For this reason, wineries should provide an accessible destination, with an appropriate plan for the winery’s facilities and environment, as well as a set of guidelines to properly deal with visitors with disabilities.
Accessible wine tourism should be a mandatory push to bring the world of wine closer to people with disabilities, although it is true that in an environment like the winery there may be some problems with inaccessible places.
In addition, the accessibility of wine tourism gives the winery the opportunity to expand its offering and offer a wide range of possibilities to a market with financial resources seeking to enjoy leisure activities with their family and friends.
Obviously, the main goal of accessible wine tourism is to help normalize the lives of people with disabilities that are directly linked to one of the main economic sectors of our society.
A wine tourism destination should combine the concepts of sustainability, accessibility, knowledge and technological innovation around a place. The winery must place the visitor at the center of everything and create a development of models aimed at improving and integrating him into the winery, regardless of his capabilities: before, during and after the visit.
Competent bodies should release funds for this purpose and wineries should integrate accessible wine tourism into their facilities and environment.